2019–present: Various data consultancy projects at WPP‘s Greenhouse & Mindshare.

Goal: Growing our clients’ business by improving their branding and marketing engines through data-driven strategies, and by bringing clients to a higher level of data maturity.

Process: Greenhouse is a brand & performance agency with over 500 experts in data, media, creative and tech. Together we support our clients in running the most creative campaigns, achieving maximum results, and exploring new opportunities.

As a Data & CXO Consultant, I am discussing and shaping marketing strategies based on solid data-driven solutions covering the broad fields of Segmentation & Personalisation, Marketing Effect Measurements, Consumer Experience Optimisation, Digital Analytics and Data Engineering.

More info: greenhousegroup.com | mindshareworld.com | wpp.com